To celebrate the 30-year collaboration between Martin & Co and Eric Clapton, they’re launching two limited edition Eric Clapton models, as well as new Eric Clapton strings.

This October, Martin & Co is unveiling some exciting new additions that are sure to impress players and collectors alike. From signature models designed in collaboration with legendary guitarist Johnny Marr, to fresh additions in their beloved Road Series, these releases offer something for every musician.

The Martin O’ahu HG-28 is a modern tribute to the iconic guitars of the Hawaiian music craze from the 1920s and ‘30s, blending vintage inspiration with modern craftsmanship.

Martin & Co. is introducing several exciting new products, including the highly anticipated 000-15E, a new LX1 Life Is Good model, two 0X Tenor ukuleles, and an expanded range of Luxe By Martin Kovar strings.

Martin Guitar has reinvented its X Series with a modern aesthetic and improved playability!

In this post, we’ll take a behind-the-scenes look at what the stringing and setup process is like at Martin Guitar, with insights from Manufacturing Manager Dave Doll.