The New AB

In 2013, we decided to better organise our team to better serve our clients. Here is the new vertical approach.

Discover our pillars
  • AB Audio

    We are very proud to announce the launch of our new AB AUDIO division. The arrival of HK Audio to our family of brands lead to the birth of this new division within Algam Benelux. AB Audio will offer a beautiful range of products and accessories with brands such as HK Audio, Montarbo, Wharfedale Pro, […]

  • AB Music

    AB MUSIC started distributing Rock’n Roll instruments and accessories almost 20 years ago. Today, we represent brands as Lâg Guitars, Sabian cymbals, Dunlop pedals-strings & accessories, D’addario, Vic Firth sticks, Blackstar amps, Hartke bass amps, and many many more. We also offer a large range of accessories for drum-, guitar-, bass- and keyboard-playing. We also offer […]

  • AB Classic

    The AB CLASSIC Division was established in 2011, when SML PARIS joined the ALGAM-group. AB Classic is part of AB (Algam Benelux) and took over the Benelux distribution of Yanagisawa-saxophones. Today AB CLASSIC offers a wide range of instruments and accessories such as Yanagisawa Saxophones, SML Paris wind instruments, Vandoren Reeds, Manhasset Stands, Vic Firth […]

MXR 40 – The beginnings …

Ever wondered what “MXR” stands for? Want to know how it all started? Here’s your chance to catch a glimps of the MXR Legacy and learn more about very early beginnings of these pedals. Keep a eye on the Jim Dunlop YouTube channel for more about MXR, Jim Dunlop and Way Huge pedals.