Our story


Sometimes a passion gives birth to a company… That is what happened in 1993, when Jos Bokken created AB Music to distribute musical instruments in the Benelux. Selling and market all kinds of instruments, PA systems, solutions, strings and a lot of other accessories from all over the world in our market is our daily business, and we LOVE it!! Our goal is to create the perfect partnership between all channels providing audio solutions and musical instruments and accessories to the end-user.

In 1998 AB Music started to work together with the French distributor named ALGAM. Since then they are inseparable and growing together very strongly!

In 2017, AB Music changed his name into Algam Benelux and created divisions. This was thanks to the acquisition of BMI, another successful distributor in the Netherlands with brands like MACKIE, MARTIN Guitars, AMPEG, and many many more. The divisions are now AB Music, BMI & AB Enterprises, where each division has its own Sales Director, dedicated commercial people on the road and an internal sales coordinator, on the phone.

Buying is one thing, selling is another one. Our reputation with our suppliers and customers is our ability to add value to the Product and of course to the Brand. Marketing, in the most widen sense of the word! We are active on Facebook, Instagram and Twitter. We organise demos with famous and local artists in the shops to gather musicians and give them the “make-music-feeling”. Not to forget: our B to B website www.algam.net, which many of our dealers are using to place orders and know everything about deliveries, figures, etc…24 hours a day, every day.

Enjoy our website and contact us if there’s anything you would like us to change or improve and we’ll fix it!

Make music not war! Start to play music!

 

Warmest regards,

Alain Bokken