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 AB STANDS FOR “ALWAYS BETTER”.

Our mission is to Always find a Better way to bring music to the world.

 
 

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Meet @basgaakeer. He’s our new endorser for MXR, @jimdunlopusa strings and @jimdunlopusa accessories. Bas plays guitar in different bands and he’s a teacher in several school, including the @conservatoriumvanamsterdam and the Conservatory of Rotterdam. Welcome Bas! #basgaakeer #endorser #guitar #teacher #conservatory #tenhut #sineforma #triodebu #samirasblues #mxr #dunlop #music #algambenelux @tenhutmusic @sineformacollective @debuguitartrio @samirasblues
#funfactfriday - did you know that Roland Sherwood Ball, founder of @ernieball, began as a pedal steel guitarist in different bands and eventually became a television musician? In ‘57 or ‘58, Ball opened what was arguably the first music store in the US to sell guitars exclusively. When music sales representatives critized him for refusing to sell drumsticks and other musical equiment, Ball replied, “I just want to sell guitars.” He was repeatedly told that a guitar store would never be a succes. Eventually, the products spawned from his company would sell in more than 5.500 stores and be exported to more than 70 countries of the world. #ernieball #rolandsherwoodball #pedalsteelguitar #musician #television #music #guitarstore #guitar #strings #algambenelux
Cedric Maes, guitarist of @thesorelosers, is our endorser for @jimdunlopusa guitar strings. If you have the chance to see them live, don’t hesitate! #cedricmaes #thesorelosers #dunlop #strings #jimdunlop #endorser #music #live #guitar #playmusic #algambenelux
So who’s a big fan of @ernieball? Because you can now win this beautiful clock! What do you have to do? Step 1: Follow us on Instagram. Step 2: Like this photo. Step 3: Comment with: “I’m a fan” We’ll pick winner on December 21st. #win #giveaway #contest #ernieball #clock #guitar #strings #algambenelux
We’re a big fan of @st_vincent and her signature guitars made by @music_man! Are you? #musicman #stvincent #signature #guitar #ernieball #music #pop #rock #algambenelux